Past performance, risk and charges are the three most important aspects that consumers look at when ...
Past performance, risk and charges are the three most important aspects that consumers look at when buying investment products, according to a survey conducted by Chartwell Investment Management.
Chartwell carried out the research in light of the debate surrounding the production of league tables by the FSA for investment products to look at the importance investors attach to various information at their disposal when making investment selections.
Investors were given 20 different reasons - the majority of which Chartwell says it considers when choosing funds to invest in for their clients.
According to the survey, 58% of those questioned put performance (either the fund or the fund manager) as a reason for buying, 35% said risk profile was a top factor and 35% said charges as their top priority.
Another 32% of the 361 people surveyed placed media recommendation as one of their three choices while only 20.5% said they held recommendations from the financial adviser as the most important factor.
Very few consider the style of the manager or investment selection process to be important, as investors make decisions based on historic evidence, according to the Chartwell research.
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