Survey says consumers look for past performance

Past performance, risk and charges are the three most important aspects that consumers look at when buying investment products, according to a survey conducted by Chartwell Investment Management. Chartwell carried out the research in light of the debate surrounding the production of league tables by the FSA for investment products to look at the importance investors attach to various information at their disposal when making investment selections. Investors were given 20 different reasons - the majority of which Chartwell says it considers when choosing funds to invest in for their cl...