If you can't beat them, join them

'No, no, no, no, no,' whined the chairman of the insignificantly sized investment company SmallBlue Planet ' although he did stop just short of stamping his foot. 'I won't do it, I'm a grown man and you can't make me do it.' He looked at me suspiciously before adding: 'You can't make me do it, can you?' 'No, I can't make you do it,' I said wearily. 'It's just traditional that's all. Around this time of year, you and the rest of Her Majesty's financial services industry infest every advertising hoarding around the country with giant Isa ads and then I get to be rude about them. Now, how ca...