Free business support guides offered to IFAs

The Insurance Marketing Department is offering free access to seven marketing guides for IFAs until January 17th , to help firms set next year's advertising strategy or consider a switch to fees. Guides have been published to mark the relaunch and rebranding of IMD's website, says Stephen Phillips, director. "The majority of our work is with IFAs and life offices and we wanted to make it clear that this is where our expertise lies. The new logo emphasises our core market focus" says Phillips. Subjects covered are: How to write an effective advert Organising seminars Giving a...