Customers willing to move banks for integrated service

A massive 21 million consumers would consider a move to banks offering customers the ability to offset their balances for interest calculation purposes, according to a survey for Intelligent Finance. However, consumers have clear preferences when it comes to the type of integrated offer they favour. The survey found that seven out of ten adults would prefer an integrated banking offer that allowed them to keep their various accounts separate but still enjoy the interest advantages of integrated banking. The survey had bad news for all those providers offering current account mor...