Building a national media presence

Dealing with national journalists takes a great deal more confidence than establishing a local media presence because what you say and do attracts such a wide audience. Tabloid newspapers, in particular, are read by more people than the broadsheets. But it does also give you the scope to show more of your professional expertise. Newspapers such as the Daily Mail, for example, increasingly interest the ABC audiences as much as the broadsheets do. Guidance offered by MyMoneyAdviser says attracting the attention of a national journalist will require particular case studies which, wit...