Sainbury's Bank will have to rethink the idea of selling financial products in its stores after a po...
Sainbury's Bank will have to rethink the idea of selling financial products in its stores after a poll by OMD Snapshots for Marketing revealed that over 70% of shoppers would be annoyed at being interrupted while grocery shopping.
Sainsbury's Bank which is to trial the scheme in 17 of its stores should take heed that just over half of shoppers would even abandon visiting a supermarket which adopts the scheme.
The survey asked a sample of 1229 shoppers how they would feel about being approached by a financial products salesperson. While 33% of the sample specified 'very annoyed', 16% were 'not bothered' and only 4% expressed great pleasure at the prospect.
|How would you feel about salespeople approaching you in the supermarket to buy its financial products?|
|Would this discourage you from visiting that particular store?|
|*Source: OMD UK Snapshots. For enquiries call 020 7893 4124|
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