Trust tops research on consumer wants

Professional Adviser
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Trust and personal rapport are the most important things that consumers rate in financial advisers, ...

Trust and personal rapport are the most important things that consumers rate in financial advisers, according to research from AMP. At the same time, consumers are suspicious of the way commission is paid, the work carried out by Team Spirit and Frank Research found. The report concluded that consumers see advisers as a crucial part of the decision-making process but are wary about intermediary relationships with providers. The research exposed a lack of knowledge about the way that the advice process works and a lack of confidence in decisions being made, according to Jo Parker, dir...

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