As you might expect, news of the Misys rebranding - to the Sesame Group - has already sparked a wave...
As you might expect, news of the Misys rebranding - to the Sesame Group - has already sparked a wave of puns, but it does also present a superb chance to try some new marketing ideas.
So do you have any Sesame marketing slogans or a play on the theme to offer the Misys members?
Top five suggestions will be displayed in Friday's IFAonline weekly round-up.
To post your thoughts, either email the editor thru the right-hand link or go to the IFAonline discussions board and add your comments.
Smoking biggest culprit; obesity second
Average earner will gain £840 in 2018
Will also move heritage items
Responding to letter from Treasury Committee chair Nicky Morgan