The reality of playing the media game

In theory, independent advisers should dominate the national press and media. If we are in the privileged position of recommending the very best financial products to the public at large, then the stage is set for us to be quoted in virtually every article written by the press. Why speak to a specific product provider when you can get an impartial and independent perspective from an adviser? This seems simple in theory, so why don't we just get on and do it? The problem is the reality is not that simple. If you are keen to build a relationship with the press, you need an awful lot more...