Investors are putting their money into Thailand, Indonesia and Singapore rather than Malaysia
'Malaysia, truly Asia.'' So goes this country's ubiquitous marketing campaign. Just try turning on a television in Asia without seeing actress Michelle Yeoh's smiling face drumming up interest in her homeland. It's served this nation of 25 million well. As I told friends and family I was traveling to Malaysia, just about everyone reflexively replied: 'Because it's truly Asia.'' If marketing is a game of infiltrating consumers' psyches, Yeoh's ads have done that, and then some. Too bad the campaign has been less effective with investors. Market aficionados may come this way for holid...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes