Fraser Donaldson, insight analyst for funds at Defaqto, says discretionary fund managers (DFMs) are actively targeting the IFA market and providing another choice for advisers.
Watch Fraser talk about the rise of the "sleeping giants", the challenges lying ahead for DFMs and their "uncomfortable relationship" with platforms.
Fraser was speaking on the back of recent Defaqto research which found the number of platform users preferring to outsource to multi-managers has fallen from 32% last year to just 23% in 2011, amid a "concerted effort" by discretionary managers to steal assets.
Two global vehicles
'Further plug advice gap'
Must appoint separate CEOs and boards
Advisers do come out well
Will report to Mark Till