BlackRock's Tony Stenning takes a look at how multi-asset solutions can help advisers coax their clients away from the perceived safety of cash.
Convincing clients to leave the perceived ‘safety’ of cash and reinvest in ‘riskier’ assets, such as equities and corporate bonds, is not an easy task. However, it is essential for long-term wealth creation. BlackRock’s most recent Investor Horizons survey confirmed cash is currently the asset class of choice among UK investors (77%). Seen as ‘safe’ and ‘low-risk’, many clients are holding their assets in cash accounts despite low interest rates and ever-present inflation diminishing the purchasing power of their money. At the same time, less than one in five investors are willing...
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