In this month's tech review, Mark Polson is seriously impressed by 7IMagine, the new app from Seven Investment Management.
Seven Investment Management states that its new 7IMagine (geddit?) app will give customers “a picture of their money”. It wants people to get involved with their finances. It even claims that the app is simple, fun and “just like playing a game”.
That’s a bold claim and it’s with more than a slight degree of trepidation that I approach any financial application professing to be “fun”. Yet, 30 seconds into the corporate preamble video (complete with some hilarious green screen action – look for the beach bit) and I was hooked. Why?
It’s all to do with who built the app. Seven IM has shunned the typical financial services development cycle and instead used a team formerly of games pioneers Nintendo.
Great fun, but is 7IM's new Nintendo-inspired app more style over substance?
Apparently, one chap from Nintendo is a Seven IM client and was moaning about how unengaging financial management apps and web services are. So they hooked up, and built 7IMagine. Now that I wanna put to the test...
Life disappoints in many ways and there is, sadly, no obvious sign of bad guys or shoot-em-ups in 7IMagine. What the user is met with though is a gorgeous interface that looks, sounds and, most importantly, feels great to use from the outset. The initial signs are good, but let’s cover some basics first.
The tool is a free app limited to iDevices (for now), available for both online and offline use. If you’re not online it’ll simply use the last downloaded view of your portfolio, which is handy. It’s designed for customer use, giving them an interactive, graphical display of various aspects of their portfolio.
It’s split into two main sections: My Money and the 7IM Wall. The latter brings together various user-picked web, RSS and Twitter feeds but it’s the former where all the action is.
The My Money section allows the user four views of their current portfolio. The first view is their current overall portfolio split by wrapper type. This is displayed in the form of a doughnut chart, with a segment for each wrapper.
The user is able to double click on each segment to get a further view (complete with associated satisfying sound effects) of their wrapper broken down by investment fund.
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