How to target lifetime mortgage prospects

Now you’ve identified your potential customers, it’s vital you choose the right marketing vehicle. If your audience is people aged 55-65 in your local area, then it’s probably wrong to have a national advertising campaign. Think about the publications they read or consider sending them a direct mailing. Your campaign needs to look professional and be effectively aimed at your target customer. Work out your budget, your core message and most importantly a call to action. You could even include a promotional offer, like a free financial wealth check. To make the campaign as effective as po...