The need for a greater degree of product flexibility has been highlighted by research from The Syndicate.
The research group's report "It's all Down to Choice: Defining Tomorrow's Consumer" asked consumers about their awareness of protection and if they had found a product that met their needs. Asked if they were more aware of personal protection products than a year ago, 49% of a representative UK sample was more concerned about protection than a year ago. This compares to similar research in 2010 that found only 22% considering protection. However this good news fell apart in the follow up question: ‘Have you found a product that meets your needs?' Stuart Paton Evans, general mana...
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