Pruhealth offers Vitality scheme with new benefits to groups

The provider has added a range of new partners to its core and Vitality Plus modules including a personalised pathway to improving client health and significant travel discounts based on engagement level. Other benefits include discounts with Vodafone, Ticketmaster, theme park operator Merlin and an agreement with Laureus to provide celebrity sport stars to help clients achieve their goals. It hopes the new pathway service will encourage customers to reduce their claims experience by following a tailored health plan, something already noted through those engaging with its gym membersh...