Advisers unswayed by protection policy pricing - Research

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Research has shown advisers assess product attributes over any pricing consideration when advising on protection.

'It won't happen to me: A Study of the UK Intermediated Disability Insurance Market' by CWC Research tried to identify how often advisers recommend pricier policies. Clive Waller, managing director of CWC Research said: "We found our data told us absolutely nothing, there was no statistical relationship at all in terms how often advisers do not recommend the cheapest. This in turn tells us that advisers approach policy pricing in an individual way." This partially refuted another finding in the research, reported by COVER in a preview of the data, that advisers lacked protection knowl...

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