Individual IP - Time to change gear?

By many people’s reckoning, the individual income protection (IP) market has mostly lived 2011 in the slow lane. True, there have been moments where it has stepped up a gear with provider mergers and product launches and tweaks, but most of this was largely in the works 12 months ago. It seems telling that perhaps the events that sent the market into a spin came towards the year’s end with both Aviva and Unum launching consumer marketing campaigns around ITV’s popular programme Downton Abbey.More specifically, those campaigns actively promoted IP. While discussion raged at the time abou...