Re-evaluating, Re-aligning and Re-energising

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With the current economic climate still anything but stable, Matthew Reeves explains how advisers can re-energise sales by offering dental benefits

Many of us will remember 2009 as a year in which we faced financial uncertainty at unprecedented levels, both as an economy and as a business. This has made 2010 a year of ‘re-alignment’ for many companies and, as a result, most have been made to look carefully at the benefit packages they offer their employees, their value for money and their usability. This is not necessarily a bad thing. In fact it gives brokers the ideal opportunity to re-energise their sales strategies and push forward the benefits that will not only help their clients fulfil their duty of care, but also offer the a...

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