The beginning of something beautiful?

Lead buying

Professional Adviser
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Many advisers view lead generation firms with suspicion, but is this justified? Justin Rees explains how purchasing consumer information in the form of leads can help new business blossom

It is fair to say that the majority of businesses would want to speak to prospective customers who had requested their advice just a few seconds earlier. This is what lead generation offers but despite this it attracts suspicion and disparaging remarks rather than being embraced as a powerful tool to source new business. One of the main reasons for this attitude is a simple lack of understanding about the concept as most intermediaries do not have a full grasp of how internet marketing works. But why should they? This is not their area of expertise and the lead generation industry, as it ...

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