Targeting consumer needs

In the middle of last month, the Income Protection (IP) Task Force, headed by Peter Le Beau of Le Beau Visage and Clive Waller of CWC Research, published White Paper II, outlining the current thoughts of the Task Force on the current state of the IP market, the measures needed to improve the take-up of the product among consumers and the actions to be undertaken by the Task Force in respect to this. Last year's White Paper I set out nine objectives that the IP Task Force wished to implement in order to revive the product, and it is from this end-note that White Paper II begins, declaring ...