The Department for Work and Pensions (DWP) has focused hard on promoting a positive image auto-enrolment (AE).
It has launched a series of TV and radio ads, featuring Dragon's Den star Theo Paphitis and The Apprentice's Nick Hewer, as well as a host of online promotion. Pensions minister Steve Webb said: "The DWP has been running a national advertising campaign aimed at informing employees since just before the auto-enrolment policy was launched in October 2012. "To date, this has included four bursts of television advertising, radio, press and digital display advertising, social media and 'out of home' advertising. The latest published tracking research (from March 2013) shows that 68% of al...
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