Kelly Clifford: Seven reasons to build up a niche

Focused, targetable market segment

clock • 3 min read

Your target market is an identifiable group of people you want to do business with whereas your niche is the service you specialise in offering to that market. Here Kelly Clifford offers seven reasons to have a niche

A niche is a focused, targetable segment of the market. You may be a specialist providing a service that focuses on the specific needs of an identified client group that is not being addressed in such detail by the other players in your sector. Nevertheless, it is important to understand there is in fact a difference between your identified niche and your target market. Your target market is a specific identifiable group of people you want to do business with - for example, women in the city, entrepreneurs or small and medium businesses in a particular revenue range - whereas your niche ...

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