Armchair Critic: Do you have a 'Brand Stand'?

'Brand' is what you stand for

clock • 3 min read

Professional Adviser's Armchair Critic Brendan Llewellyn explains why it should not be beyond any advice firm to build the required affinity that is in the DNA of every great brand

A brand is what you stand for. It's also what people think you stand for. And what you think you stand for And what they think you stand for Had better to be more or less the same. If not, you may have to say, or even do, Something different. Because when it comes to brand What you do is much more important Than what you say. So if you build it, this ‘Brand Stand', Will they come? Yes, they might well. If you build it well, with the right substance, Then they will not only come, They will also stay. Because your Brand Stand will be A landma...

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