Brendan McCurdy: How to address the 'home-country disadvantage'

Don’t pay for familiarity

clock • 4 min read

In his latest 'better business' column, Brendan McCurdy outlines ways to deal with three common client objections to their advisers looking to expand the investment opportunity set outside UK equities

The search for the best investments generally requires professional investors to leave no stone unturned and no country unexamined - they must be truly global in their pursuit of opportunity. But maintaining a global investment outlook is easier said than done. Here are three common client objections to expanding the investment opportunity set outside UK equities and how to address them. Client:  "I prefer to invest in businesses with which I am familiar." We know how you feel. In uncertain times it can feel reassuring to invest in local firms or names whose businesses and histories...

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