George's next generation: How to get 'kids' investing

Customer service is key

clock • 3 min read

Last week's budget contained a few nice surprises for investors, among them a new Lifetime ISA (LISA) to help young people save. But are we likely to see an influx of early-30s clients? It could still be a hard sell, writes Darius McDermott

It's no secret 'millennials' are struggling. The juggling act of buying a home, starting a family and saving for retirement is harder than it has ever been. Our Chancellor seems to be obsessed with the 'next generation'; he steadfastly repeated the phrase throughout his budget speech. Yet I'd take a punt most of our clients celebrated their 30th birthdays some years ago. Our industry's future depends on us building trust and relationships with a new wave of investors. Increased incentives from the government alone aren't going to be enough to turn the tables. What are the best ways we...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Adviser tips

Spouses using different advisers can often cause difficulties

Spouses using different advisers can often cause difficulties

Looking at industry thoughts on the back of last week’s PA Asks poll

Hope Coumbe
clock 25 March 2024 • 1 min read
Editor's View: A very busy week and a very clear warning

Editor's View: A very busy week and a very clear warning

The editor's Friday Night Takeaway from 22 March

Hope Coumbe
clock 22 March 2024 • 2 min read
Editor's View: Will it be smooth sailing ahead for True Potential?

Editor's View: Will it be smooth sailing ahead for True Potential?

The editor's Friday Night Takeaway from 15 March

Hope Coumbe
clock 15 March 2024 • 1 min read