Is this a better name for robo-advice?

Wide use of term is 'highly inappropriate' given some models, consultant argues

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Surely there is a more accurate way to describe what is emerging from this new digital age of advice delivery, argues Altus Consulting's Adam Jones...

I was at the Platforum Annual Conference a few weeks ago and, unsurprisingly, robo-advice was a recurring theme. Interestingly though, one aspect of 'robo' which stood out more than most to me, was that no one seemed very clear on what it meant. So, in my continual war on meaningless buzzwords (and yes, we do work in the right industry for that), I'd like to propose some clarity on the issue. The topic will no doubt be picked up as a key theme during 'Project Innovate' and in the output of the Financial Advice Market Review (FAMR), but as these initiatives won't be producing anything for...

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