The most important asset allocation (is not what you think)

The most important asset allocation is not what you think

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Barclays' head of behavioural investment philosophy Greg Davies asks: What's your wealth doing while you're waiting for the right moment?

Investing for the long term is always uncomfortable. Sitting on the sidelines, holding cash, and waiting for the ‘perfect moment' to enter the market would be a very good idea, if only ‘perfect moments' existed. The truth is that uncertainty is what makes markets tick. It is part and parcel of the investment experience, and simply isn't going away.   Enter the market In the face of all this uncertainty, how do we overcome our discomfort about entering the market sufficiently to take advantage of the long-term rewards of doing so? Avoiding the issue doesn't mean you're not taki...

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