Prando's Asset Management - Corporate lovability

The chairman reckons the only way is ethics

Julian Marr
clock • 3 min read

"OK - forget Prando's inspiring its staff - what about it being loved by them?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited his office this week.

"Steady on," I said. "Perhaps think about learning to walk before trying to run. We discussed a few ways to shoot for ‘inspiring' last time but corporate lovability is, I would suggest, a whole other ball game." "How so?" asked the chairman, conveniently. "For one thing because staff appear to be keener on their colleagues than their employer," I replied. "A survey on workplace behaviour by the good, good folk of the Chartered Institute for Securities & Investment (CISI), for example, suggested ‘misdemeanours' in the office were considered more acceptable when it was less clear who was b...

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