Unbiased's policy of collecting a 'pay to connect' fee for every lead generated through its 'Connect with an adviser' button in addition to the monthly fee it charges has led to adviser concerns about the value of membership.
Last year, Unbiased introduced its new system whereby advisers are charged £36 per lead for connections generated through the orange ‘Connect with an adviser' button on its home page. These additional fees are not included in the monthly subscription fee already paid by members of the adviser portal. Clayden Associates director Dan Clayden described the changes as "money-grabbing" and maintained the extra payment on top of a subscription fee was not fair and "anything but unbiased". He argued the prominence given to the button meant many consumers would not scroll down to the alterna...
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