The three Chartered professional bodies for advisers, insurers and bankers have joined forces to educate consumers about the benefits of engaging with qualified professionals, such as Chartered Financial Planners.
The Chartered Insurance Institute (CII), the Chartered Institute for Securities & Investment (CISI) and the Chartered Banker Institute launched the Chartered Body Alliance, signing a "commitment" to work together to promote professionalism in their sectors.
Under the agreement the bodies will retain their own identity, governance and areas of expertise, but unite in their message about the provision of professional financial services to the public.
Under a common brand, members of the alliance will embark on a range of initiatives, including hosting joint events and issuing joint responses to sector consultations that affect members across all three professional bodies.
The three institutions represent a joint membership of almost 200,000 professionals, across banking, insurance, investment management and financial advice.
They are home to financial adviser bodies the Personal Finance Society and the former Institute of Financial Planning, which merged with CISI in November 2015.
CII chief executive Sian Fisher said: "This alliance is all about inspiring public confidence and trust in professional standards, fitting perfectly with the CII's recently launched strategic manifesto."
CISI chief executive Simon Culhane (pictured) added: "We want consumers to be reassured when they interact with a member of a Chartered Body, and recognise these individuals have the right knowledge and skills, and adhere to high standards of integrity.
"'Chartered' or 'Certified' designations possessed by Alliance members are a mark of authenticity, quality, reliability and trust."
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