M&G head of retail fixed interest Jim Leaviss is taking on 100 of the hardest cycle climbs in Europe to support the asset management industry's CASCAID initiative to raise more than £1m for Cancer Research UK.
The challenge will see him tackle rides around the UK and Europe, with inspiration taken from cyclist Simon Warren's book 100 Greatest Cycling Climbs.
Leaviss (pictured) has given himself a year to complete the challenge, which will see him take on around two challenges per week. He has already completed 12 climbs and jokes he is hopeful of riding in the sunshine soon.
"We may not have the long mountain stretches of the Tour de France in the UK but you have some steep, tree-lined hills and some picturesque climbs such as Box Hill, which was used during the 2012 Olympics," he said.
"I am going to plan out my year as my main worry is not being able to find the time to complete them all and having to rush in December."
The manager has been a keen cyclist for many years, racing bikes on both the road and in the velodrome.
"My grandad and my father were keen cyclists so there is that heritage there. At least now we have lighter bikes and a car can pick me up at the end.
"I find cycling very relaxing. It has undergone a renaissance and has become very popular, especially in our industry. It is good for your health, good to get out in the fresh air and a nice way to spend a morning."
In order to encourage him further, Leaviss is even hoping to get some clients involved as he travels around the UK with his job.
"I travel a lot for work so I am hoping to be able to hire a bike and put in some miles. If any clients around the country fancy a ride and a slice of cake at the end then they are welcome to join me!"
M&G as a business is no stranger to charity cycling challenges, with parent company Prudential running the annual RideLondon event for several years.
The CASCAID campaign is also particularly timely for Leaviss as his Bond Vigilantes team was already planning a series of year-long challenges to coincide with its tenth anniversary.
M&G Bond Vigilantes have also published a book of their favourite blog posts during the last decade. Donations for the book, which have now reached over £10k, are going to CASCAID.
Click here for more information on Leaviss' challenge and to donate to CASCAID
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