The Finance & Technology Research Centre (F&TRC) has launched a digital wealth comparison site providing analysis of the UK automated financial services market and its key players.
Digital Wealth Insights draws from the business-to-business, direct-to-consumer and adviser software sectors and measures automated services against a set of benchmarks.
In addition, it provides a directory of digital propositions, including robo-advisers, both in the UK and around the world.
The directory is split into four categories: non-advised investment, which currently includes Hargreaves Lansdown and Nutmeg; advised investment, including Munnypot; personal financial managers, including Intelliflo; and microsaving tools, including Moneybox and Squirrel.
The website is able to generate a basic report on each proposition for free, as well as a more comprehensive report available to subscribers.
It is primarily targeted at people looking to launch a robo-adviser such as advisers, wealth managers, fintech developers, consultants and private equity firms.
Automated services are analysed based on their performance in several areas including target audience; pricing; strengths and weaknesses; product offerings; core functionality and key principles; investment vehicles; and an overall summary.
They are then given a ‘heart rating' of one to five depending on how the analysts feel about each organisation's potential to transform the way people manage their money.
The directory already has details of 20 digital services. A further five to ten new reviews will be added every month, the firm said.
Director Ian McKenna said: "We have spent five years examining how financial services is evolving in the digital era, both in the UK and internationally, as well as over two decades of expertise in analysing financial technology.
"So, we are perfectly placed to create a thorough, objective services of metrics to analyse the main players in the market as well as the up-and-coming disrupters."
He added: "We have also added our own opinions on the overall impressions the proposition left on us. There are many new offerings that have huge potential but haven't quite realised it yet, although with time and investment they may do so. We wanted to recognise this potential in a way that objective metrics can't always highlight.
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