Only 'Just' - post-merger rebrand for Just Retirement and Partnership

Phased approach over 2017

Hannah Godfrey
clock • 1 min read

The merger between Just Retirement Group and Partnership Assurance has led to the creation of a new overarching brand - 'Just'.

The group said the new brand would be rolled out across the group in a phased approach, starting with underwritten retirement income solutions in January, with the aim of completing the project by the end of 2017. Just chief executive Rodney Cook (pictured) said: "Following the merger, a huge amount of work has been undertaken to develop a brand that not only represents the expertise, knowledge and vision of both businesses but highlights our commitment to consumers and business partners. "We are here to help people get the most out of their retirement by providing market-leading prod...

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