Unbiased has reported a 57% increase of visitors to its directory site, saying more consumers were currently looking for advice than ever before.
The adviser directory said it had seen an "exceptional" rush of visits to the site on what is known as ‘Advice Day', which is the first working Monday of the year and generally the most popular day for seeking professional financial advice.
Pension advice remained the most in demand but searches for mortgage advice had become almost as popular this year. This was followed by searches related to investment advice, protection, savings, tax and finally, business.
Unbiased said the New Year often triggered plans for home-buying, changes to a family business or divorce, prompting the search for solicitors and accountants, as well as financial advisers.
Yet it added long-term anxieties over the future of the UK economy after Brexit may be driving more people to seek professional advice this year.
Chief executive Karen Barrett (pictured) said: "The year we've left behind has been a sobering reminder that things can change, that everyone is mortal (celebrities included) and that the seemingly impossible can become a reality overnight.
"After the turbulence of 2016, we're seeing a scramble for more stability and certainty in an unpredictable world."
Barrett said recent regulation changes may have also influenced the spike, adding: "People who've started drawing their pension will also face new restrictions on how much they can pay into their pension pots.
"Savers will welcome the introduction of the Lifetime ISA and guaranteed growth bonds, but are likely to need advice on whether these are suitable vehicles for them.
"And there may be a ray of light for first-time buyers as house price growth slows - though getting on the property ladder remains a huge challenge."
The chairman worries about finance getting in touch with its feelings
Cost of acquisition: £31m
Greg Camm temporary replacement
Plan ahead … do not rush
Adviser use of social media on the up