Aegon has appointed former Cofunds commercial chief Andy Coleman to the newly created role of managing director of retail.
In his role Coleman (pictured) will be responsible for leading the distribution functions for Cofunds, the Investor Portfolio Service as well as Aegon.
He will be in charge of a sales team of 167 people - 99 in the field and 68 on the phone.
The move follows the completion of a £140m deal with Legal and General to buy Cofunds, which received regulatory approval in early January.
Coleman joined Cofunds in 2012 from AXA Wealth and was most recently commercial director. He replaced Aegon's Duncan Jarrett who left mid 2016, although the scope of the role has changed since the Cofunds deal, Aegon said.
Coleman will report to Aegon's chief distribution and marketing officer Mark Till who said his appointment brought "a great deal of experience and continuity."
Coleman said: "As we head into the beginning of 2017 the completion of the acquisition marks a new era for both Cofunds and Aegon's platform businesses. Although we'll face challenges, our combined platform strength and new technology will offer our clients new capabilities underpinned by an efficient first class service."
Aegon pledged in January both the Cofunds and Aegon platforms would be enhanced by using the best features of each proposition. The "hybrid" service is expected to be rolled out in the second half of 2017.
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