Selectapension will be offering advisers up to £100 off all new subscriptions to its tools on Black Friday to coincide with various deals on the high street for UK shoppers.
The pensions and investment software provider will offer discounts on all its software including asset reviewer, money purchase, defined benefit, income drawdown, provider comparison, retirement planning and QROPs transfer tools.
This one-day only promotion also enables current subscribers to add additional tools to their existing Selectapension package, the provider said.
The offer will be running between 9am and 5pm on Friday 25 November.
Selectapension managing director Andy McCabe said: "Black Friday is now the biggest sales day in the UK shopping calendar, and we wanted to make sure advisers and their businesses could benefit from lower prices too.
"As advisers face increasing demand from those reaching retirement, technology plays an important role in supporting them. This offer will give advisers further incentive to work with specialist software, which is invaluable in the evolving retirement landscape."
Last year shoppers are estimated to have spent £2bn in shops and online in just 24 hours.
Earlier this year, Selectapension launched Pension Monster, an online retirement guidance tool for consumers that aims to help advisers provide a cost-effective service for clients with smaller pension pots or less complex needs.
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