The FCA has weighed in on the equity release reputation debate, likening the product to a 'dirty word'. Stuart Wilson discusses the pros and cons of a rebrand and argues advisers must broaden their skill set...
You wouldn't expect our regulator to have a view on the equity release 'brand' or its central role in turning off potential customers, but that's exactly what the Financial Conduct Authority (FCA) did talk about at its recent mortgage conference. There have been some rumblings within the equity release sector in recent months about the negative perceptions of ‘equity release' and it appears this has now become a concern of the regulator. It's obvious to see why there might be some deliberations around equity release because, let's be honest, we need to get to a point quickly where tho...
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