Advisers asking 'wrong questions' in DFM due diligence

'What are you charging' is frequently asked - instead of more specific questions - and can be answered in "various ways", making direct cost comparison more difficult, according to Thesis Asset Management director of marketing and business development Lawrence Cook (pictured). Advisers should be clear about what service they are looking for on behalf of their clients before asking for prices, he said. His comments followed a damning report this month on the investment options open to advisers, which found making cost and other data comparisons between multi-managers or multi-asset man...