In this video, social media expert Philip Calvert discusses why and how advisers should use social media to connect with their clients in the channels that matter to them.
Calvert was speaking at Professional Adviser's sister title COVER's Adviser Clinic on the relevance of protection insurance today, in partnership with Scottish Widows.
Third day of election campaign
The chairman fears investors could think the regulator endorses passives
Calls on advisers to use stats to promote protection
Labelled a ‘stealth tax’