Nick French: How clearly are you communicating your value to clients?

Trust key to client retention

clock • 5 min read

These days it is no longer enough for advisers to do a great job for clients, argues Nick French - they also need to demonstrate how much value they add to their clients' wealth and wellbeing

In a low-return environment, investors are fast becoming sensitised to the issues of fees and value for money. Among policymakers, the debate about value for money is in full flow too, and the Financial Conduct Authority has displayed a determination to flush out uncompetitive practices in the funds industry through the interim findings of its Asset Management Market Study. Financial advisers can be sure their clients are following this debate closely and are reassessing what value for money might mean in the context of financial advice. The ball is now firmly in the court of advisers, w...

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