Policyholders value benefits over price - Future Proof research

Survey aimed to understand clients' thought process on protection

clock • 4 min read

Financial adviser Future Proof discusses the results of its 2016 research into the protection market.

We at Future Proof recently surveyed our client base to understand the main factor in a customer's decision-making process when buying life insurance. In addition, we wanted to understand the reasons why some customers choose not to buy critical illness cover and/or income protection. We asked policyholders a series of simple questions, 645 customers completed the survey and we have analysed the results. Here are the highlights.   Main factor when deciding which cover to buy Some 61% of respondents said the main factor in deciding which cover to buy was the quality of cover - ...

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