Taking control: How to set a successful pricing model

Previously in this series, we've explored the importance of determining the type of client you want to serve and how to develop a proposition that appeals to them. In this final article, I want to consider how to translate your proposition into sustainable revenue. In other words - pricing. One of the aims of the Retail Distribution Review (RDR) was to create pricing transparency where investors would know how much they would pay for a service, and what they could expect in return for their money. Setting the pricing for your business, rather than simply receiving commission for pr...