The first 60 seconds with a client are more important than the first hour, writes Jon Everill. Here's how to make first impressions count...
Winning and retaining new clients is almost always determined by their first impressions of you. In fact, the first 60 seconds have more impact than the first hour. Although, of course, both time frames are important. They will come with preconceived ideas about you, either gleaned from the person who referred them or perhaps from your website. What you say, what you wear, your posture and your basic interactions will all be analysed by parts of their subconscious brain that all of us find very hard to ignore. Did you know that in Western society, it's a proven fact that we ar...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes