Charting your course to success: Four questions to determine a firm's direction

  It is a common conundrum: business owners are so consumed with the demands and pressures of dealing with ‘today' that they lack the time and clarity to focus on ‘tomorrow' and steer their business in a new or better direction. Whether it is small scale transition or full-on transformation, determining how to translate ideas into action can seem a huge challenge. Addressing the following questions should help get you on your way.   1. What is the purpose of your business? It can seem an off question to ask but be honest: why are you running your business? Is it primarily a job...