The Hard Questions: The full transcript of our interview with Standard Life's Barry O'Dwyer

The full transcript of our interview with Standard Life's Barry O'Dwyer

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Barry O'Dwyer, managing director, adviser and workplace, for Standard Life talks to Brendan Llewellyn about advisers, defined ambition and industry costs...

You can watch the video HERE. Q1 Brendan Llewellyn (BL): Standard Life are unquestionably a market leader. Do you feel a sense of responsibility that goes with that and, if so, what do you think you have done - and should do - to live up to that leadership position? Barry O'Dwyer (BO'D): I suppose I definitely feel a sense of responsibility. We have achieved our market leadership through delivery for customers, so I would hope customers would identify Standard Life with quality, value and fairness. And I suppose we've earned that over the years. We have never been a company that has ...

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