How can social networking aid your firm?

Social media use has exploded for both the general population and among ‘at work’ internet users. A white paper from Fidelity entitled: Social Media – the next big wave for financial advisors? identifies that, in December 2009, there were more than 307 million unique users on global social networking sites. There is growing evidence to support claims that some social networking services can be a powerful professional ally to businesses: in particular, IFAs, for whom each new personal connection is a significant business building block. In the UK, there are more than 16,000 IFAs and, a...