Zurich pushes sales staff to be QCF Level 4 qualified

The company said 90% of its 80-strong face-to-face retail sales team has gained the Chartered Insurance Institute's Level 4 Diploma in Financial Planning. A smaller proportion has gone on to obtain Level 6 Chartered status, it added. Zutich intermediary sales director Richard Howells said: "We believe it is crucial to speak the same language as advisers so that we can fully understand their needs." Personal Finance Society chief executive Keith Richards said he hoped other providers would follow suit. He said: "The financial planning community has raised the bar in terms of profess...