The financial services sector needs to smash the mould which sees it consistently underperform other industries when it comes to customer service, according to Axa Wealth chief Mike Kellard.
Research conducted by Axa Wealth indicates there is a tendency among consumers to rank financial services, including banks and along with utility companies, poorly when it comes to customer service. Axa Wealth chief executive officer Mike Kellard (pictured) said: "We do a survey of 4,000 consumers every 12 weeks and, even if you are top of the pack in financial services, you are top of the pack which is bottom as far as industries go. "On almost every question that asks about customer service, it is banks, financial services companies and utilities which come last of almost any indust...
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