The Advertising Standards Authority (ASA) has banned a lead generation company from sending unsolicited text messages offering pension liberation to consumers.
Following a complaint, the ASA found that Clarity Leads' messages breached the Committee of Advertising (CAP) Code and must not be sent out again. The text messages read: "Trapped or frozen pension? Release large cash sum now! Achieve high growth yield. Reply PENSION for info or STOP to opt out." Clarity Leads denied that it was responsible for sending the messages. However, the ASA said a claims management company proved it had bought "pension SMS positives" - leads with which to target more business - from Clarity Leads and therefore held the firm responsible. The ASA found th...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
